Jennifer Shell
Custom Makeup Design
for the New York Bride

About Jennifer

Photo by Anthony Vazquez Photography

Everywhere I go - on the subway, in the supermarket, at the gym - I study women.  I'll admit it, I stare.  I'm sure I've made some uncomfortable, but I can't help it.  I love the face.  And I love imagining what little makeup -done differently, done better, or done at all - can do for it.

In my sixth grade yearbook, I said I wanted to be a cosmotologist as my profession.  Since I was a teenager, I have been a makeup junkie.  Playing with colors, sparkles, just about anything to create a "new" look.  My favorite part was to "rescue" my friends and family from the tragic teal green liquid eyeliner they were so attached to or the dark brown lipliner with light pink frost lipstick on the lip.  Back then using makeup was a way to become someone else, create a new persona for a young girl trying to fit in.  Now, makeup is a vehicle to enhance the natural beauty of of real women, not to hide who we are, but to feel more beautiful in our own skin.

My love for makeup turned into a profession in 1994.   After finishing a comprehensive makeup course at LIBS in Midtown Manhattan, I started working in the beauty and cosmetics world.  No job too small, I wanted to try my hand at everything which included fashion runway show at the Fashion Institute of Technology in New York City & makeup design for the opening of Shanghai Tang on Madison Avenue.  For two years, I worked in the makeup department at Frederic Fekkai on 57th Street in New York City.  Lia Schorr Skin Care Spa in Midtown  chose me to write and teach a makeup cirriculum for its esthetician program- a challenging and rewarding endeavor that really taught me the value of healthy skin at any age.  All the while designing makeup for brides, freelancing at various NYC department stores , working on makeup for NYU Film Student films and test shoots for fashion photographers. 

Bridal makeup is my joy. While I love to see the photographs and study at the way the makeup technique translates to the print, the joy comes from something much more simple than that.   It's when a woman looks in the mirror on her wedding day and feels as beautiful as I already knew she was -


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